The

Solution

We met with Laith to try and get a really strong understanding of his content and his audience, looking for the values that Laith felt encapsulated the channel. We narrowed it down to three key pillars that the branding would be built on: Comedy, Suffering and Community. Comedy and Suffering were two sides of the same coin when it came to Laith's content, as despite his skill at the games he plays there are still times when things go horribly wrong, and this is arguably when his videos are at their best. These moments of suffering would almost always lead to the best comedic moments of his videos, and therefore the audience would love to see things go wrong. We worked out that the best way to reflect these things would be by having a sense of duality in the branding, a division between the highs and lows of his gameplay. For the community aspect of the branding we decided to make Laith, rather than the games that he plays, the focus of the banner image, and give the audience some snapshots of Laith at particularly impactful moments of gameplay. As well as this we have designed an end screen that acknowledges his Patreon supporters, something that Laith had already been doing with his previous branding.